Senior Integrated Marketing Communications Specialist

Job Description

Job Description:
Job Title
Senior Integrated Marketing Communications Specialist

Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role

As a Senior Integrated Marketing Communications Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:* Leading digital and integrated (online and offline) customer and channel experiences through the execution of strategic integrated marketing plans, innovative promotions and campaigns, cohesive brand narrative, and modern communication strategies.
* Planning and development of holistic, integrated communications programs to increase awareness and drive purchase intent of branded products across B2B and channel audiences worldwide.
* Managing the execution of integrated marketing program strategies and assets.
* Partnering with cross-function teams and colleagues to ensure alignment of program communication execution.
* Managing marketing agency partners and fulfillment vendors to insure continued strategic alignment and executional excellence.
* Defining and aligning teams on S.M.A.R.T. objectives, ROI analyses, and campaign metrics to show engagement and reach of specific vehicles or campaigns.
* Providing modern marketing expertise and thought leadership aligned to business objectives and growth initiatives.
* Proactively managing approved project budgets and tracking in the Ad/Merch budget.
* Enforcing proper brand usage and ensuring full brand compliance in created materials (visual/verbal/written/image identity).
* Leading the development and/or implementation of processes and tools to optimize outcomes.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:* Bachelor’s degree (completed and verified prior to start) from an accredited institution
* Seven (7) combined years of experience in Agency (account, strategy, or digital role), and/or Corporate/Business Marketing Communications in a private, public or military environment
* Five (5) years of experience leading and presenting to cross-functional teams

Additional qualifications that could help you succeed even further in this role include:* Demonstrated ability to translate marketing objectives into the execution of a detailed, communication plan with online and offline tactics and KPIs.
* Strong interpersonal and communication skills with the ability to persuade others in a cross-functional, matrix environment.
* Strong project and time management, organizational skills, attention to detail and ability to prioritize.
* Strong facilitation, presentation and communication skills.
* Prior experience writing creative briefs.
* Customer/client-centric mindset combined with contagious enthusiasm, passion, and curiosity.
* Excellent writing skills, high-level of creativity, and the ability to think analytically.
* Experience or in-depth knowledge of Microsoft products including PowerPoint, Excel, Word, Outlook, and Teams and working with marketing software such as Eloqua and Adobe Analytics.
* Comfort with ambiguity.

Work location:* Hybrid Eligible (Job Duties allow for some remote work but require travel to 3M Center, Maplewood, MN for Moments that Matter activities)

Travel: May include up to 10% domestic/international
Relocation Assistance: May be authorized
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
Applicable to US Applicants Only:The expected compensation range for this position is $137,439 – $167,981, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/
3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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