Bilingual (Chinese/English) Brand Manager

Job Description

**Are you ready to go uP?**

* We are named in Top Workplaces NYC for 2024
* We are one of the winners of USPAACC’s Fast 100 Asian American Business awards
* We are recognized as one of the Top 5000 in Inc. Magazine’s Fastest Growing Private Companies
* We were a finalist for Best ISO of the Year by ETA in 2024

**Why Should You Join Universal Processing?**

* You will have the opportunity to significantly impact a growing fintech brand that operates across Chinese and English-speaking markets
* You want to work at a minority owned Fintech company that empowers small to medium-sized businesses
* You are passionate to serve and support our local community and their growth
* You get on-the-job training to get you familiar with the industry and the role
* You get medical, vision, and dental coverage, along with PTO, 401k, and commuter benefits
* We offer periodic performance review for potential salary increase
* You may receive H1B sponsorship for your great performance and commitment

**Compensation:** This is an exempt position, with an annual salary range of **$65K~$80K.**

**Shape the Future of Fintech Branding**

Are you a bilingual marketing professional fluent in both Chinese and English, with a passion for building exceptional brands? Universal Processing is seeking a dynamic, bilingual Brand Manager to lead our marketing initiatives and elevate our brand presence in the competitive fintech landscape.

The Bilingual Brand Manager role is a **fully onsite position 5 days a week.** As our Bilingual Brand Manager, you’ll leverage your bilingual skills to drive Universal Processing’s marketing strategy, working closely with our Senior Marketing Project Manager and VP of Business Development. This role requires seamless communication in both Chinese and English to:

* Craft compelling brand stories that resonate with diverse target audiences
* Develop innovative go-to-market strategies that drive growth in multiple markets
* Lead cross-functional, multilingual teams to execute impactful marketing campaigns both internally and externally
* Analyze market trends and consumer insights across Chinese and English-speaking markets
* Shape the future of fintech branding in a globally connected industry

**What You’ll Do:*** Spearhead the development and evolution of the Universal Processing brand for both Chinese and English-speaking markets
* Create data-driven marketing plans that span digital, social, search, and influencer channels in all languages represented at Universal Processing
* Collaborate with sales teams to identify and capitalize on growth opportunities across diverse markets
* Manage our multilingual brand marketing calendar and craft engaging content briefs
* Measure and optimize marketing performance using key metrics and analytics for multilingual campaigns

**Qualifications:*** Must be authorized to work in the US at the time of hire. We are an E-Verify employer!
* Fluency in both Chinese and English (written and spoken) is absolutely essential
* 3-5 years of marketing experience, with a focus on brand management in multicultural environments
* A bachelor’s degree in Business, Marketing, or a related field
* A strategic mindset coupled with exceptional project management skills
* Proven ability to develop innovative, engaging marketing programs for diverse audiences
* Experience leading go-to-market processes and cross-functional, multilingual teams
* Adaptability and grace under pressure in a fast-paced, international environment
* Strong communication skills and a talent for storytelling in both Chinese and English

**Bonus Points:*** Experience in the payments or fintech industry
* A track record of successful brand launches or rebranding initiatives in multiple languages

**About uP:**

Since 2003, Universal Processing has dedicated itself to growing the unique needs of small and medium-sized businesses by putting people before profits. Differentiated from the major credit card processing providers, UP’s consultants and support team speak the languages its clients speak, and the business focuses on ingenious customer service, care, support, and reasonable pricing. Today, the Company successfully serves 22,000 clients across the nation. Within 10 years of business, the Company emerged as one of the fastest-growing payments processing companies in the U.S. Nominated as the best ISO of 2024 by ETA, the Company is soon to become the second AAPI owned payment processor company in US history. In February 2024, Universal Processing changed its branding to Let’s Go uP, to commemorate its legacy and evolution.

**At Let’s Go uP, we are an equal employment opportunity employer.**

**To learn more about us, please visit us at:** **https://letsgoup.com****.**

**Let’s Go uP Together!**

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