Coordinator of Brand Management and Social Media

Job Description

**Posting Details**
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Position Information
**Recruitment Number** 1546

**Number of Vacancies** 1

**Working Title** Coordinator of Brand Management and Social Media

**Classification Title** Marketing Specialist

**Proposed Salary to be Offered** $50,000

**Appointment Percentage (Budget)** 100

**Position Summary**
The primary role of this position is to create engaging content that reaches wide audiences to elevate the department’s brand, enhance the student-athlete experience, capture the attention of prospective student-athletes, improve fan engagement, promote competitions, and showcase the department’s commitment to building champions. This position is also responsible for brand strategy planning and execution activities.

The position of Coordinator of Brand Management and Social Media will be a full-time, 12-month member of the staff in the University of Wisconsin-La Crosse Intercollegiate Athletics Program. The Coordinator of Brand Management and Social Media will report directly to the Assistant Athletic Director for Media Relations. The Coordinator of Brand Management and Social Media must conduct themselves in such a way as to enhance respect for the University, the program and UWL student-athletes.

**Position Type** Staff/Administrative

**Pay Basis** Annual

**FLSA** Exempt

**Contingent Upon Funding** No

**Is this position eligible for employment sponsorship, (H1B or PERM)?** No

**Required Qualifications**
* Bachelor’s degree or relevant professional experience may be substituted on a year for year basis in lieu of a bachelor’s degree.
* 1-3 years of experience in marketing, promotions, and event coordination.
* Professional or personal experience in Adobe Suite, Photoshop, Canva, and Photography or Videography.
* Professional or personal experience using Facebook, Instagram, X, YouTube, and Meta Business Manager/Ads Manager.
* Professional experience with video board operations, graphic and video development.
* 1-3 years’ experience in Social Media and Brand planning and strategy.
* Excellent people skills, as evidenced by the ability to present clear and accurate information to small and large groups.
* Excellent written communication skills. Proficiency in standard office applications such as Microsoft Outlook, Word, Excel, PowerPoint.,

**Preferred Qualifications**
* Master’s degree
* At least one year of general athletic program administrative experience.
* At least one year of Professional experience working within a Division III athletics program.
* Experience supervising employees who use video board operations, graphic and video development.
* Professional experience in budget management and reporting experience to help department leadership see the full marketing picture.
* At least one year experience in presenting analytics and data storytelling to individuals with little understanding.

**Physical Demands**
* Must be able to lift and move equipment as needed.
* Must be able to walk and stand for periods of time.

**Reasonable Accommodations**

UWL provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact **hrinfo@uwlax.edu** or 608.785.8013. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

All position descriptions are required to provide physical demands and working condition/environment and may not be published in the job announcement. For information on the physical demands and/or working conditions/environment for this position, please contact Human Resources at **hrinfo@uwlax.edu** or 608.785.8013.

**Working conditions and environment**
* Evening and weekend hours are required.
* The ability to obtain and maintain a valid driver’s license meeting the criteria for driving a vehicle on University/State business is required. Driver’s license verification required upon hire.

**Miscellaneous Information**
**Information about your Benefits**

Your benefits add an additional 40%+ to the overall financial package from the university.

Highlights include:* paid vacation for 12-month positions.
* excellent flexible health insurance with low co-pays and good coverage.
* paid holidays and sick days.
* after 5 years of employment, you become vested in our retirement system which ensures income post-career.
* benefits at UWL are highly competitive with local industry and some of the strongest in state and nation.

Benefit eligibility is determined at point of hire. This information is provided for illustrative purposes only. Benefits are also pro-rated based on the appointment percentage.

**Information about** **UWL** **and the Surrounding Region**
The University of Wisconsin-La Crosse (UW–La Crosse) provides a challenging, dynamic, and diverse learning environment in which the entire university community is fully engaged in supporting student success. Grounded in the liberal arts, UW-La Crosse fosters curiosity and life-long learning through collaboration, innovation, and the discovery and dissemination of new knowledge. Acknowledging and respecting the contributions of all, UW-La Crosse is a regional academic and cultural center that prepares students to take their place in a constantly changing world community.
For more than a decade UW-La Crosse has been named one of Kiplinger’s 100 Best Values in Public Universities and has appeared prominently on the *U.S. News & World Report* list of “America’s Best Colleges” for more than 15 years, and is ranked #4 on its list of the Best Regional Public Universities in the Midwest. UW-La Crosse ranks 6th nationally among the Top LGBTQ-Friendly Colleges for 2018-19 by AffordableCollegesOnline.org (ACO).
With a student population of roughly 10,500, the university offers 91 undergraduate programs, 21 graduate programs, and 2 doctoral programs through the following three colleges, the College of Arts, Social Sciences, and Humanities, the College of Business Administration, and the College of Science and Health, as well as the School of Education. There are over 600 full-time faculty and instructional academic staff, 75 percent of whom hold terminal degrees. UW-La Crosse boasts a retention rate (freshmen returning as sophomores) of 84 percent, graduation rate (degree within six years) of 70 percent, and is among only 12 institutions cited nationally by the American Association of State Colleges and Universities for its success in linking campus culture and university leadership to outstanding graduation rates.
UW-La Crosse’s strategic plan Sustaining Excellence continues to move our community forward through its four pillars: increasing community engagement, achieving excellence through equity and diversity, investing in our people, and advancing transformational education. More information about the ongoing work of Sustaining Excellence is available at **www.uwlax.edu/info/strategic-plan**.
The UW-La Crosse campus is in southwestern Wisconsin, nestled in a residential area of the City of La Crosse and positioned as part of a larger metro area with a population close to 140,000. The area, known as the 7 Rivers Region, is famous for its exceptional natural beauty which includes the Mississippi River on one side, majestic bluffs on the other, and views of rolling farmland and forested valleys in between. Abundant water, woodlands and varying terrain provide ample opportunities for year-round outdoor recreation. Only a couple of hours from Minneapolis or Madison, La Crosse enjoys the affordability and charm of small town living with larger city benefits. Three colleges, two world-class medical institutions, the La Crosse Symphony Orchestra, a restored nineteenth century downtown business district, and a number of galleries and art centers have made La Crosse a regional center for culture, entertainment, medical care, shopping, sports and recreation. More information about the La Crosse metro area can be found here: **Choose La Crosse**. Learn more about UW-La Crosse here: **https://www.uwlax.edu/human-resources/services/talent-acquisition-and-employment/finalist-welcome/**
**AA/EO Statement**

The University of Wisconsin-La Crosse is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. We strongly encourage women, minorities, people with disabilities and veterans to apply. UWL, in compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, does not discriminate on the basis of race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.**COMMITMENT** **TO** **INCLUSIVE****EXCELLENCE**
Inclusive Excellence is a source of strength, creativity, and innovation for the University of Wisconsin La Crosse. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the Universities of Wisconsin community. We commit ourselves to the pursuit of excellence in teaching and learning, research, scholarship, creative activity, community service, and diversity as inextricably linked goals.
The University of Wisconsin La Crosse fulfills this by creating a welcoming and inclusive community for people from every background – people who serve the State of Wisconsin and the public good.

**Annual Security and Fire Safety Report (Clery Act)**

For the UWL Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see **https://www.uwlax.edu/police/annual-security-report/** or contact the University Police Department at 608.785.9000.

**Redbook Position** Yes

**Division/College** Student Affairs Division

**Description of College / Department / Program / Division / Unit**
The Division of Student Affairs’ role is to enhance and support students learning experience here at UWL. We work closely with faculty, staff, community members, alumni and most importantly, students to provide quality programs and services which promote learning, leadership, involvement, service, and the celebration of diversity. The Division includes several departments: Admissions and Recruitment, Campus Child Center, Counseling and Testing, Student Health Center, Intercollegiate Athletics, Recreational Sports, Residence Life, Student Life, University Centers, and the Vice Chancellor & Dean of Students office. The staff of the Division is truly student-centered and concerned about the holistic development of the student.

The University of Wisconsin – La Crosse is a member of the respected Wisconsin Intercollegiate Athletic Conference and pride ourselves on a successful Division III athletic program with broad-based student participation and a balanced student-athlete philosophy. Our mission is “Building Champions. In Sport. In School. In Life.”. We have twenty-one intercollegiate athletic teams, and have won 76 national titles – the second most in the history of NCAA Division III. On average, we place 13th in the Learfield Director’s Cup. Student-athletes have had a higher GPA than the general student body for 22 of the last 23 years. Our program routinely participates in over 20 community service activities each year.

Duties/Responsibilities

**Responsibility Statement** Content/Graphic Creation, Brand Strategy Planning and Execution

**Duties to Support Responsibility**
* Create and manage social media content and graphic strategy for in-game promotions for individual sports and athletic department with the guiding light of elevating the brand of UWL Athletics while increasing attendance at UWL Athletic events.
* Create engaging and timely video content across a variety of platforms – including social media, in-venue video boards and website – capturing, producing, editing, and creating content as applicable.
* Responsible for the conceptualization, design, and production of communication and marketing assets: print, collateral, signage, advertising, photography, graphics, videoboards, website ads, billboards, etc.
* Create graphics for departmental events such as Wall of Fame and the ESSLY student-athlete awards event.
* Responsible for the planning, development, execution, and editing/development of the final product of Fall, Winter, and Spring media day photo/video shoot to capture all intro/hype videos, interviews, highlights, headshots, team shots, and fun action shots.
* Manage department photography capturing quality photos to fulfill all department needs: website, social media, articles, outside media coverage, etc.

**Responsibility Statement** Brand Strategy Planning and Execution

**Duties to Support Responsibility**
* Develop and execute campus outreach plan to raise awareness of, and support for, UWL Athletics among campus constituencies, including faculty and staff.
* Responsible for the development, management, and promotion of UWL Athletics through social channels; developing and executing the social media plan, content and graphics with a significant focus on follower growth and elevating the UWL Athletics overall brand.
* Works closely with all 21 teams to support and manage content needs based on the individual teams current Social Media presence. Providing leadership with specific direction laddering up to the overall branding strategy.
* Works closely with all athletics to support content needs for sport and department-wide initiatives, special events, and athletics programming.
* Maintains proficiency and knowledge in all the latest social media trends of the collegiate athletic industry and best practices.
* Develop a social media performance reporting schedule to capture data insights to tell an all-encompassing story that drives future content and strategy decisions.
* Oversee the brand and ensure all designed materials for the department adhere to established brand guidelines.
* Assist coaches and athletics administrative staff in developing and executing a program to retain engagement with alumni, parents, and friends (including department retirees).
* In coordination with coaches, develop a communication and social media strategy to effectively keep alumni engaged with their program.

**Responsibility Statement** Administration

**Duties to Support Responsibility**
* Working collaboratively with coaching and administrative staff, and other UWL departments to accomplish goals.
* Recruits, trains, and supervises student-staff in the execution of content.
* Attend athletic department meetings.
* Attend appropriate WIAC and/or NCAA meetings.
* Serve on departmental and University committees as needed.
* Assists with special events and special creative projects as assigned.
* Other duties as assigned by the Director of Athletics or Deputy Director of Athletics.

**Posting Detail Information**
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Posting Detail Information
**Posting Date** 08/27/2024

**Continuous Recruitment** Yes

**Continuous Recruitment First Review Date** 09/17/2024

**Close Date**

**Special Instructions**
**Application deadlines**

**TO** **ENSURE****CONSIDERATION****: Priority consideration is given to those candidates who apply by the listed ‘First Review Date’.** Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated, and the most qualified applicants will be invited to participate in the next step of the selection process. Incomplete and/or late application materials may not receive consideration. If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact the Office of Human Resources.

**Confidentiality of Applicant Materials**

UWL is a state agency and subject to Wisconsin’s Open Records Law. UWL will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin’s Open Records law. In certain circumstances, the identities of “final candidates” and/or the identity of the appointed applicant must be revealed upon request.

**CBC** **& Reference Check Policy**

All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

**Position Contact Name** Erin Hanson – Deputy Director of Athletics

**Position Contact Email** ehanson@uwlax.edu