Digital Platforms Manager – Marketing

Job Description

**Job Title: Marketing Digital Platforms Manager**

**Location: Matawan, NJ**

**Perm/FTE role**

***US citizens and Green Card Holders and those authorized to work in the US are encouraged to apply. We are unable to sponsor***
*H1b*
***candidates at this time***

**Job Title:**
Digital Platforms Manager

**Summary:**

– The Manager will lead the strategy, execution, and optimization of our mobile app and website to deliver exceptional customer experience, drive revenue growth, and support our members’ evolving needs.
– This role will oversee end to end digital operations – from ensuring high performing, fully functional platforms with robust content and imagery to implementing monetization strategies and acting on customer and member feedback.
– The ideal candidate combines technical fluency, marketing expertise, and strong project management skills in the grocery retail environment.

**Job Description:**

**Platform Management & Optimization**

– Lead day-to-day management of the mobile app and website, ensuring uptime, functionality, and exceptional user experience.
– Oversee app downloads, user engagement, and adoption targets, using data to inform enhancements.
– Ensure all products have accurate, high-quality images and descriptions through vendor partners (e.g., Syndigo, Brandbank, Vendors)
– Partner with IT and vendors to execute the digital roadmap and annual planning.
– Conduct ongoing QA/UAT Testing to maintain quality and functionality.

**Revenue & Monetization**

– Implement and manage retail media and advertising revenue programs within the app and website.
– Develop strategies to drive monetization through promotions, digital coupons, push notifications, and CPG funded programs
– Track performance against income targets and provide actionable recommendations to maximize revenue opportunities

**Customer & Member Engagement**

– Monitor and respond to customer feedback from app store reviews, surveys, and member input.
– Partner with the Member Services and Marketing teams to ensure member needs are integrated into the product roadmap.
– Create and execute communication plans for new feature launches, ensuring member store teams are trained and equipped.

**Analytics & Reporting**

– Define, track and report on KPIs such as app downloads, engagement rates, advertising revenue, coupon redemption, and customer satisfaction.
– Present insights and recommendations to leadership and member committees
– Benchmark platform performance against grocery retail best practices
– Collaboration & Governance
– Coordinate across Marketing, Merchandising, IT & eCommerce teams to align priorities
– Serve as primary liaison with technology vendors for app and web initiatives
– Support annual planning, ensuring alignment with swiftly’s roadmap and broader digital strategy.

– BS in Marketing, Business, or Communications (MBA is a plus)

– SKILLS & EXPERIENCE
– 5+ years in managing mobile app and/or website platforms in retail, grocery, or eCommerce
– Proven experience delivering measurable revenue growth from digital platforms
– Strong understanding of digital advertising and retail media monetization
– Hands-on experience with content management systems, product imagery, and UAT testing
– Familiarity with grocery retail tech stack, including POS integration, coupon systems, and loyalty programs.
– Strong project management and vendor management capabilities
– Excellent communication skills, able to present to both technical and non-technical audiences
– Analytical mindset with ability to translate data into actionable insights
– Comfortable working in a cooperative or franchise model, balancing corporate goals with member needs

*A reasonable, good faith estimate of the minimum and maximum base salary for this position is $77k to $85K per year without Bonus. Employee benefits will also be available and details are available as Pension/401K/ Paid Vacation/ Life , Medical & Dental insurance etc.*