Director of Paid Search & Paid Social

Job Description

Job Description

Job Description

Salary: $150,000 – $175,000

Who We Are:

DELVE is a Performance Media Agency focused on helping clients grow their customer base by integrating the power of Tech & Data in Media. We act as one highly functioning team that is powered by our professional Fire in the Belly, with a passion for creating exceptional value by delighting our clients and creating an engaging work environment for our team members.

We deliver digital marketing management, first-party data science and consulting, and adtech/martech systems integration & reselling on a global scale. We connect the dots between data and technology in media by identifying our clients’ super fans, deterministically finding more of them, and converting them online in the most effective way.

DELVE has been recognized as Built In Colorados Best Places to Work for the past three years in a row. Our culture emphasizes professional development in an environment where everyone can have an impact. We are passionate about seeing our team through self-care, family, community and (of course) career growth. As a privately owned company, we dont get caught in red tape, instead we pave a path of growth for those with a passion to succeed professionally.

DELVE is a fast-paced company with proven success with high-profile global customers such as UNICEF, International Rescue Committee, Virgin Voyages, Gerber Life Insurance, Apple Leisure Group, Orange, and Hebe.

Headquartered in Boulder, Colorado, DELVE also has offices in Warsaw and Minsk, as well as team members in 10 other countries.

Role Overview:

This is an exciting opportunity for a hands-on leader to take charge of a growing Paid Search & Paid Social team and turn it into a powerful revenue driver for a fast-growing global digital agency with around 150 employees. Were looking for someone with deep expertise in Paid Search and Paid Social, who can lead multi-million dollar campaigns that focus on reaching the right audience at every stage of the funnel for clients around the world.

In this role, you will oversee the strategic development and execution of innovative Paid Search and Paid Social campaigns across multiple platforms, including Google Ads, SA360, Microsoft Ads, Meta, TikTok, LinkedIn, and more. With support from the Paid Search & Paid Social team, you will be accountable for planning complex campaigns that deliver exceptional performance and tangible value to our clients. This client-facing position owns the development and effective delivery of strategic client decks/presentations. Youll oversee all campaign activity and deliverables for the teams Media Managers, and facilitate the training and development of the team. You will work with DELVEs Leadership Team and Paid Search / Paid Social Team Leads on resourcing and staffing plans.

You will also have the opportunity to make a meaningful impact by working with nonprofit organizations dedicated to creating positive change. You will be part of a team that drives impactful campaigns, helping these organizations achieve their mission and amplify their voice.

The ideal candidate will have a proven track record of:

* Building, inspiring, and coaching a team of Paid Search & Paid Social professionals in executing performance-focused campaigns with maximum operational efficiency
* Leading the realization of commercial value through strong client management and the expansion of business unit Paid Search & Paid Social capabilities (ex: testing & scaling new platforms, thought leadership)
* Driving profitable business growth by becoming a trusted advisor to senior-level clients and industry partners (agencies and technology companies).

Heres what youll do:

* Project Margin Management: Ensure the department meets or exceeds Project Margin Targets. Lead forecasting efforts (Client Net Revenue, People Costs, and Department Project Margin) and make data-driven decisions based on analysis of past and projected margins, as well as productive utilization.
* Leadership with a Vision: Lead with a clear focus on achieving goals through your managers, not just by managing. As a coach, you will cultivate and promote internal talent, building future leaders. You’ll design and refine organizational structures that align with project margin goals, setting performance standards while motivating the team to exceed them. Your leadership will create a high-performance culture that attracts top talent, enabling long-term, sustainable growth.
* Customer Education & Thought Leadership: Serve as a confident and personable Subject Matter Expert, offering deep expertise and a strong point of view beyond the immediate scope of work. Your ability to listen, empathize, and understand the broader context will position you as a trusted advisor to clients.
* Key Focus: Inspire, build, and coach a team of Paid Search and Paid Social professionals, empowering them to execute high-impact campaigns that deliver maximum profitability.

Profitability & Operational Efficiency:

* Elevate the quality and consistency of client engagement execution through setting team expectations (and implementing steps to achieve) best-in-class planning and process implementation, work product standards, and client communications
* Set clear team member expectations and goals, measure team performance against expectations, and hold team members accountable for meeting expectations
* Provide first-hand training (through example, templates, and/or packaged materials) or referrals to external trainings as needed to elevate team members skillsets and the quality of their work product
* Engage and influence cross functional teams on large omnichannel programs (media planning, ad ops, programmatic, analytics, data science, engineering) through mature and thoughtful leadership, providing the Paid Search & Paid Social POV within a larger complex scope of simultaneous workstreams
* Actively manage P&L (top and bottom lines) and implement operational measures (org-, capability-, and business-related) to grow at scale in alignment with a scheduling system and target cost of delivery for every project

Exceptional Media Performance:

* Lead team in developing and deploying innovative tech-first strategies (e.g., Custom Bidding, SA360 feature set, etc.) that leverage all available features of relevant ad platforms
* Bring a strong POV on tech-based and data-backed approaches for achieving outsized results; staying on top of industry trends and current best practices keeping pace with Paid Search & Paid Social innovation
* Provide a strong POV, backed by research and data, on creative & audience strategy as it relates to each clients business objectives and current market trends (industry, geography, and competition)
* Be the authoritative voice on campaign-related performance through proactive descriptive (measurement), predictive (trend extrapolation), and prescriptive (strategy & recommendation) insights tailored for marketing client stakeholder consumption. Effectively communicate the WHY behind performance changes, both positive and negative.
* Monitor your teams progress in client engagements, understanding when to step in to foster confidence and sell the business value of your teams work to executive-level stakeholders

Heres what you need:

Paid Search & Paid Social Campaign Execution & People Management

* Minimum of 8-10 combined years of working hands-on with Paid Search & Paid Social platforms
* 8+ years of hands-on experience managing paid digital media, including 5+ years managing Google Ads and 4+ years managing paid social campaigns, preferably Meta.
* 5+ years leading the client experience (at least 2 years in agency setting) from strategy development, research, and campaign optimizations to weekly performance reviews/insights/recommendation, QBRs, and 1:1s with client leadership.
* 5+ years leading an Paid Search and/or Paid Social team of 10+ specialists, account managers, and analysts in delivering high quality service for clients with monthly average 6-7 figure budgets
* Exhibited mastery of performance measurement frameworks (full-funnel measurement, multi-touch attribution, A/B testing, time series studies, brand lift, etc.)
* Expert ability and comfort in creating and delivering executive-level presentations (using frameworks, visuals, conceptual diagrams, and captivating storytelling devices) in small and large audience settings
* 5+ years inspiring, developing, and coaching people managers and multiplying your powers to maximize overall team performance down to the lowest levels of your org
* Proven success in implementing a capacity planning/forecasting process that informs both future headcount requirements and profitability forecasts
* Proven success implementing people management frameworks and consulting engagement delivery processes

Technology & Industry Expertise

* Experience with and/or expert knowledge of most of of the following: Google Ads, Microsoft Ads, SA360, Meta, TikTok, Pinterest, Snapchat, SEMRush, ClickUp, Google Analytics, Looker Studio
* Passion for evangelism of everything Paid Search and Paid Social, evidenced by publicly available thought leadership and participation in industry events.
* Strong POV on Paid Search & Paid Social place in conversion funnel and expert understanding of the relationship between Paid Search & Paid Social and other marketing channels, both digital and traditional/offline
* Experience collaborating with internal and external stakeholders in the development of measurement frameworks for Paid Search & Paid Social campaigns
* Strong POV on Paid Search & Paid Social creative strategies and demonstrated experience in executing research methodologies for creating strong POVs where none exist
* Demonstrable expertise in at least 2 industries (e.g., travel, non-profit, FMCG, mobile gaming, financial services, etc.)
* BS/BA in Marketing, Business Administration or related field

What DELVE Offers:

* Health Benefits: Comprehensive (100% company-paid) health coverage for employees & their families including medical, dental and vision insurance. We also offer FSA and HSA health options with a company contribution.
* Other Benefits: Life Insurance and Disability Coverage
* Retirement Plan: 401(k) plan with a 4% match/company contribution
* Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays
* Parental Leave: Up to 3 months of paid time off for new parents
* Wellness Program: $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)
* Beautiful Office & Workspace: Newly built and designed office exclusively for DELVE with local restaurants, shopping, and hiking/biking trails. Large common areas filled with snacks, beverages, and regularly catered meals!
* Hybrid Working Model: Tuesdays, Wednesdays, Thursdays in office with the option to work from home on Mondays and Fridays

The salary range for this position is $150,000 – $175,000 plus a 10% salary performance bonus.

Delve is an equal opportunity employer. We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve strives to create a culture of unity and respect and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.

DELVE gladly accepts applications from candidates that have already secured H1B Visa status and are looking for a new employer to sponsor them. DELVE can assist in the proper legal process for change of employer of record in the H1B Visa program.