Event Marketing Specialist

Job Description

**Overview** Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across the US and Canada, Leaf Home is America’s largest direct-to-consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

Powered by people, Leaf Home’s innovative products and services are delivered with convenience, trust, and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest-growing private companies by Inc 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:

401k with company match | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee.

Apply today and together we will unlock millions of customers’ dream homes and your dream career at Leaf Home.

**Position Summary:** The Marketer represents the Leaf Home brand(s) through face-to-face interaction with prospective customers by attending a variety of pre-scheduled events throughout a designated territory. The purpose of this position is to build brand awareness and transform that awareness into a sales lead.

**Essential Duties and Responsibilities:**

* Attend consumer-facing shows including but not limited to home shows, fairs, festivals, and community events.
* Interact with event attendees, provide informative product demonstrations, and generate sales leads.
* Overcome objections by utilizing proven, industry-leading sales techniques and training resources.
* Transport, assemble, and disassemble lightweight display equipment and marketing collateral.
* Submit sales leads at the conclusion of each shift.
* Responsible for meeting predetermined performance goals for each event as well as other KPIs.
* Performs other duties as assigned by supervisor.

**Experience and Minimum Qualifications:**

* Part-time hours
* High school diploma or equivalent.
* Ability to actively listen and rebut objections and answer questions regarding the performance or quality of the product(s).
* Must have a smartphone to use the Company timekeeping application and submit leads.
* Must be able to stand for extended periods.
* Ability to engage attendees, obtain their interest, and present a product demonstration.
* Ability to work weekends and evenings.
* Must be outgoing, friendly, and energetic.
* Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”
* Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality.
* Hold oneself accountable and responsible while being self-driven in accomplishing goals.
* Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion.
* Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
* Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
* Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
* Must hold a valid driver’s license.
* Must have reliable transportation to/from job site to perform job duties.
* Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

**Preferred Knowledge, Skills, Abilities or Certifications:**

* Experience in customer service and/or sales.
* Experience in the home improvement industry.

**Travel Requirements:**

* Occasional overnight travel required.

**Overtime/Additional Hours Requirements:**

* No overtime required.

**Physical Requirements:**

* Normal Office Environment and field office/manufacturing/construction environment.
* Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
* Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

We are seeking a dynamic and results-driven Event Marketing Specialist to join our team. This role is pivotal in promoting our brand and products through engaging events and marketing initiatives. The ideal candidate will have a passion for marketing, excellent communication skills, and the ability to connect with diverse audiences. You will be responsible for executing marketing strategies that enhance our visibility and drive sales.

**Duties**
– Plan, organize, and execute promotional events to showcase our products and services.
– Conduct product demos to educate potential customers and generate interest.
– Collaborate with the sales team to align event strategies with overall sales goals.
– Utilize social media management skills to promote events and engage with attendees.
– Collect data before, during, and after events to assess effectiveness and gather insights for future initiatives.
– Communicate effectively with team members, vendors, and event participants to ensure seamless execution.
– Engage in public speaking activities during events to present information confidently.
– Market our brand through innovative strategies that resonate with target audiences.
– Provide support in food service operations during events as needed.
– Bilingual candidates are encouraged to apply, as this will enhance our outreach efforts.

**Skills**
– Strong ability to communicate clearly and persuasively in both written and verbal formats.
– Experience in product demonstrations that effectively highlight features and benefits.
– Proven background in sales or related fields is advantageous.
– Proficiency in social media management tools and strategies.
– Ability to collect, analyze, and interpret data related to event performance.
– Comfortable with public speaking and presenting information in engaging ways.
– Knowledge of food service operations is a plus but not required.
– Bilingual skills are highly valued for effective communication across diverse groups.

Join us as we create memorable experiences that connect our brand with customers!

Job Type: Part-time

Pay: $18.00 – $20.00 per hour

Expected hours: 20 – 25 per week

Schedule:

* Every weekend
* Nights as needed
* Weekends as needed

Ability to Commute:

* Buffalo, NY (Preferred)

Ability to Relocate:

* Buffalo, NY: Relocate before starting work (Preferred)

Work Location: In person