Global Consumer & Market Intelligence Leader

Job Description

Job Description

Global Consumer & Market Intelligence Leader

Collaborate with Innovative 3Mers Around the World.

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important to know that the company you choose to work at and its leaders will support and guide you. With a diversity of people, global locations, technologies, and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government, or military experience to a 3M career.

The Impact You’ll Make In This Role

As a Consumer & Market Intelligence Leader in our Consumer Business Group, you will spearhead the transformation of our consumer insights and analytics capabilities, driving measurable growth across our Consumer Packaged Goods (CPG) portfolio. You’ll lead a dynamic team developing innovative strategies that leverage advanced technology and cutting-edge processes to extract actionable insights from diverse data sources. Your role will be pivotal in shaping our brands’ future by providing actionable recommendations and strategic guidance by leveraging insights, analytics, and technology to formulate holistic intelligence on consumers and markets. Here, you will make an impact by:

* Leading the transformation of consumer insights and analytics capabilities using advanced technology and innovative processes, to transform data to insights to strategy.
* Developing new holistic learning plans for brands covering consumer behavior, syndicated data, customer data, predictive models, AI, market trends, and competitive landscapes
* Creating and managing intelligence tools to collect and disseminate market and consumer insights
* Collaborating with global insights, analytics, and data science resources to coordinate learning , intelligence dissemination and influencing Key stake holders on strategy
* Integrating data strategies, AI, and advanced analytics into existing workflows for deeper, faster, and more actionable insights
* Working with brand and finance teams on effectiveness measurement approaches, including campaign ROI and marketing mix modeling
* Providing insight feedback loops to improve spending, market optimization, and agility
* Collaborating with the digital commerce team on rich insights and performance measurement
* Procuring new agency capabilities and developing internal approaches to improve effectiveness
* Managing budget strategy and distribution to align with the highest business priorities
* Coaching and developing direct reports through organizational leadership

Your Skills And Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

* Bachelor’s degree or higher (completed and verified prior to start) in Marketing, Business, Economics, Analytics, Data Science, or a related field from an accredited institution
* 5+ years of experience in consumer insights, analytics, or related roles, with at least three years in a leadership position

Additional qualifications that could help you succeed even further in this role include:

* Master’s degree in Marketing, Business, Economics, Analytics, or a related field
* Proven experience in consumer insights, market intelligence, and data analytics leadership
* Demonstrated ability to develop strategic recommendations from firsthand analysis of multiple data sources and formats
* Compelling communication skills with the ability to influence stakeholders at all levels
* Experience driving organizational transformation and fostering a culture of innovation
* Proven ability to approach problems from new directions and drive innovative thinking.
* Experience working in a highly matrixed organization
* Strong understanding of data mesh principles and experience implementing data-driven strategies
* Experience in collecting or scraping digital consumer signals including search and traffic data, social sentiment, ratings and review data, chat data, etc.
* Experience with digital commerce analytics and performance measurement
* Experience with effectiveness measurement approaches such as marketing mix modeling and brand health tracking
* Hands-on experience with AI/ML applications in consumer insights and market intelligence
* Familiarity with budget management and investment strategy in a consumer goods context

Work location:

3M Global Headquarters in St. Paul, MN (Hybrid)

Travel: May include up to 10% domestic/international

Relocation Assistance: Not authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Chat with Max

For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting.

Applicable to US Applicants Only:The expected compensation range for this position is $222,044 – $271,387, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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