Social Media Coordinator

Job Description

**Job Details**
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**Working Title: Social Media Coordinator**

**Job Class: Communications Specialist 3**

**Agency: MN Department of Natural Resources**

* **Job ID**: 78883
* **Location**: St. Paul
* **Telework Eligible**: Yes- hybrid
* **Full/Part Time**: Full-Time
* **Regular/Temporary**: Unlimited
* **Who May Apply**: Open to all qualified job seekers
* **Date Posted**: 08/14/2024
* **Closing Date**: 09/03/2024
* **Hiring Agency/Seniority Unit**: Department of Natural Resources
* **Division/Unit**: Operations Services / OSD Office of Communications and Outreach (OCO)
* **Work Shift/Work Hours**: Day Shift
* **Days of Work**: Monday – Friday
* **Travel Required**: Yes
* **Salary Range:** $31.92 – $47.05 / hourly; $66,648 – $98,240 / annually
* **Classified Status**: Classified
* **Bargaining Unit/Union**: 214 – MN Assoc of Professional Empl/MAPE
* **FLSA Status**: Nonexempt
* Designated in Connect 700 Program for Applicants with Disabilities: Yes

### **The work you’ll do is more than just a job.**

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

**Job Summary**
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The DNR is seeking to hire one (1) Social Media Coordinator to work in the Office of Communications and Outreach (OCO) at our central office in Saint Paul, MN.

The Social Media Coordinator will be responsible for providing leadership and coordination of efforts for social media across various DNR divisions and developing a social media strategy in alignment with the mission and messages of the DNR. This position will also work with a content creator to develop and implement content to achieve the strategy. The purpose of this position is to expand the DNR’s social media reach and engage new and diverse audiences in natural resources. This position is part of a fast-paced unit, which regularly interacts with communications professionals and program coordinators throughout the agency.

Responsibilities include but are not limited to:

* Develop and implement the DNR’s social media strategy and manage the day-to-day operations of the DNR’s main social media channels to ensure timely communication of DNR initiatives and messages and adherence to DNR Social Media Community Terms of Use.
* Serve as the DNR’s social media team lead, working with division and regional staff to conceive and implement social media strategies and activities that advance the DNR’s strategic messaging.
* Oversee DNR’s main social media channel analytics and manage social media reputation to enhance social media presence and elevate issues in accordance with the strategic plan.
* Monitor analytics and maintain metrics/statistics for all primary DNR social media channels overseen by OCO.
* Research and suggest new techniques and/or platforms to increase demographic reach.
* Develop agency strategy for building and maintaining relationships with influencers and other stakeholders for potential partnerships.
* Assist in coordinating and reviewing the day-to-day efforts of the DNR’s Content Creation Specialist.

This position may be eligible to telework on a full-time or part-time basis, which is subject to change. If approved, the employee would be required to complete a telework agreement. This position requires working occasional night or weekend hours to cover special events (Governor’s Openers, State Fair) and to capture content in the field.

**Qualifications**
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### **Minimum Qualifications**

* Three (3) years of professional experience managing organizational social media efforts, including strategy, content creation, multi-platform project management, and measurement of both analytics and audience.
+ A bachelor’s degree in journalism, communications, public relations, social media, digital marketing, or closely related field may substitute for one (1) year of experience.
* Knowledge of social media strategy and tactics, including content development, content optimization, content calendars, marketing and advertising, community management and moderation, analytics and audience measurement, and digital trends.
* Knowledge of industry standards, methodologies, and techniques, and the ability to apply them to projects with the appropriate resource support as needed.
* Knowledge of journalistic principles, practices, and techniques as they relate to the planning, development, and posting on social media.
* Writing skills sufficient to construct social media posts, articles, and other written collateral that effectively communicates sometimes complex information to a wide variety of audiences.
* Communication and human relations skills sufficient to work with all levels of DNR staff, stakeholders, industry representatives, and citizen groups to develop social media content.
* Videography and video editing skills sufficient to create social media posts.
* Strategy development and project management skills sufficient to propose and implement social media campaigns across multiple social media platforms.
* Organizational and time management skills sufficient to manage multiple social media channels and their attendant content.
* Ability to budget, plan and produce organic and paid social media posts or campaigns that may have varied production needs including potential travel, crew lodging and meals, and elongated time frames.

### **Preferred Qualifications**

* Bachelor’s degree in journalism, communications, public relations, social media, digital marketing, or closely related field.
* Experience developing social media policies.
* Experience creating and/or managing an influencer program(s).
* Experience managing social media accounts and strategy in the public sector.
* Social media marketer and/or developer certification(s).

### **Additional Requirements**

This position requires an unrestricted Class D Driver’s license with a clear driving record.

This position requires occasional in-state, same-day, and overnight travel to DNR events (Governor’s Opener events, Commissioner level events, Minnesota State Fair, etc.)

Applicants must have the ability to meet the physical requirements and work in the environmental conditions of the position, with or without reasonable accommodations.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Candidates must be legally authorized to work in the United States without sponsorship for employment visa status (e.g. H1B status).

It is policy of the Department of Natural Resources that all candidates submit to a background check prior to employment. The background check may consist of the following components:

* Conflict of Interest Review
* Criminal History Check
* Education Verification
* Employment Reference / Records Check
* License / Certification Verification

**Application Details**
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### **How to Apply**

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the job information line at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

### **Contact**

If you have questions about this position, contact Erik Evans at DNR.OCO@state.mn.us.

If you are an individual with a disability and need reasonable accommodation to assist with the application process, please contact the ADA Coordinator at ADA.DNR@state.mn.us.To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Tava Cayo at tava.cayo@state.mn.us.

#### **Working together to improve the state we love.**

What do Minnesota’s State employees have in common?

* A sense of purpose in their work
* Connection with their coworkers and communities
* Opportunities for personal and professional growth

#### **Benefits**

As an employee, you’ll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

#### **Your benefits may include:**

* Paid vacation and sick leave
* 12 paid holidays each year
* Low-cost medical, dental, vision, and prescription drug plans
+ Fertility care, including IVF
+ Diabetes care
+ Dental and orthodontic care for adults and children
* 6 weeks paid leave for parents of newborn or newly adopted children
* Pension plan that provides income when you retire (after working at least three years)
* Employer paid life insurance to provide support for your family in the event of death
* Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
* Tax-free expense accounts for health, dental, and dependent care
* Resources that provide support and promote physical, emotional, social, and financial well-being

#### **Support to help you reach your career goals:**

* Training, classes, and professional development

#### **Employee Assistance Program (EAP) for work/life support:**

* A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
* Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
* Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

**Programs, resources and benefits eligibility varies** based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

**EQUAL OPPORTUNITY EMPLOYERS**

Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.

**APPLICANTS WITH DISABILITIES**

Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the job information line at 651-259-3637 or email careers@state.mn.us and let us know the support you need.